Due to me breaking my phone on Friday night, I reverted back to my old LG Viewty. Upon remembering that this phone has 120FPS video recording it led me on to a new idea: a 120FPS carton stamp.
120FPS videos have a viral community on Youtube with many different activities being filmed at super-slow motion, which I will upload later.
My idea is to stamp on the filled-up Aquapax, and the FPS will allow the viewer to see what happens at this speed, hopefully something that is awe-inspiring.
Sunday, 31 October 2010
Sunday, 24 October 2010
practice shot
I made a practice shot, without the carton pierced however, to get the reaction of the dog:
He reacted in the way I hoped and all should be fine for the real thing.
He reacted in the way I hoped and all should be fine for the real thing.
Wednesday, 20 October 2010
more viral videos
Sunglasses catch
This viral video tests the boundaries of reality as it features two guys throwing sunglasses onto each other's face impeccably. The video is obviously edited very intelligently, and looks very genuine. Again, this viral isn't advertising a product, other than their own video channel.
Improv Everywhere - Star Wars Subway Car
This viral video combines real life and fiction, by acting out a scene from Star Wars in a real life situation. The bystanders are all laughing and recording the events on their devices, making this a feel-good viral and a very sharable one. The video is similar to Improv Everywhere's videos as they act out unlikely actions in public spaces, using the publics reaction to set the tone of the video.
Skateboarding dog
This viral video has over 13 million hits, and features a fairly common human exercise, but this time performed by a dog, which gives it that 'wow' factor. This viral doesn't advertise anything, it's just there to show the world something extraordinary and 'cool'.
This viral video tests the boundaries of reality as it features two guys throwing sunglasses onto each other's face impeccably. The video is obviously edited very intelligently, and looks very genuine. Again, this viral isn't advertising a product, other than their own video channel.
Improv Everywhere - Star Wars Subway Car
This viral video combines real life and fiction, by acting out a scene from Star Wars in a real life situation. The bystanders are all laughing and recording the events on their devices, making this a feel-good viral and a very sharable one. The video is similar to Improv Everywhere's videos as they act out unlikely actions in public spaces, using the publics reaction to set the tone of the video.
Skateboarding dog
This viral video has over 13 million hits, and features a fairly common human exercise, but this time performed by a dog, which gives it that 'wow' factor. This viral doesn't advertise anything, it's just there to show the world something extraordinary and 'cool'.
ideas and animatics
I have two ideas, of which I have created animatics for.
The first idea is to stage an 'accident' involving me, an Aquapax and my dog. The person in the video (most likely me) will be being filmed whilst on a dog walk. The subject will then have an empty Aquapax and decided to do something with it. The subject drops the Aquapax on the ground and stamps on it, making a loud noise. They will then pick the carton up, and start shouting through it, like a megaphone or a horn. After doing this for a few seconds the dog will come running at them, jump up and knock them over, leaving the viewer in surprise at this unexpected action.
Animatic:
The second idea is an animation, dissecting a stereotype in how to look 'trendy'. The video will show a cartoon character, who then gets a make-over and a fashion change. There would be an accompanying narration adding quips to each product that is placed on the character. For example when some skinny jeans get put on him the narration will say something like "skinny jeans, to disguise your child-bearing hips from the world."
Animatic:
The first idea is to stage an 'accident' involving me, an Aquapax and my dog. The person in the video (most likely me) will be being filmed whilst on a dog walk. The subject will then have an empty Aquapax and decided to do something with it. The subject drops the Aquapax on the ground and stamps on it, making a loud noise. They will then pick the carton up, and start shouting through it, like a megaphone or a horn. After doing this for a few seconds the dog will come running at them, jump up and knock them over, leaving the viewer in surprise at this unexpected action.
Animatic:
The second idea is an animation, dissecting a stereotype in how to look 'trendy'. The video will show a cartoon character, who then gets a make-over and a fashion change. There would be an accompanying narration adding quips to each product that is placed on the character. For example when some skinny jeans get put on him the narration will say something like "skinny jeans, to disguise your child-bearing hips from the world."
Animatic:
research: viral examples
Charlie bit my finger
This is a viral video at its finest. There is no product to advertise here, this was just a home-video posted online for friends to see, and 240 million people ended up watching it. The video relies on the 'cuteness' of the two children, and the typically cockney accent of the victim.
Coca-Cola Happiness Machine
This viral video is advertising Coca Cola, by using one of their products in a different manner. The happiness machine does what it says and gives everyone in the video a big smile, making this a feel-good viral and an element of 'I wish that would happen to me' to it.
Old lady hits car with purse
This viral video at first seems to be genuine, but the text at the end shows that it is an advert for a car insurance company. The video deceives at first, showing two people skateboarding, whilst being filmed by a friend on a low quality camera (adding to the realism), and then switching attention to the old lady in the road.
Will it blend?
This viral is an advert for the company Blendtec, and a rather genius way of advertising that product. By using everyday items such as glow sticks and iPhones, people are curious as to whether they can blend and are intrigued by the results, thus sharing the videos with friends. Also, during the blend the viewer gets to see the Blendtec blender in action and might be impressed with its blending skills, making the viewer potentially buy the product.
what is viral marketing?
e-traffik defines it as:
This is known as advertising and/or marketing technique that spreads like a virus by getting passed on from consumer to consumer and market to market. (Examples: Hot Mail and Yahoo). Viral marketing techniques have the potential to start very small and grow to enormous proportions. This is an effective online marketing technique because of the speed and efficiency of Internet communication.
project 1: aquapax
We have been briefed on a new project. Neil Tomlinson, founder of the water product Aquapax, came into class today and asked us each to create a viral video promoting his product.
The aim of the video is to not advertise the product too much and to make the video watchable for a vast number of people.
The aim of the video is to not advertise the product too much and to make the video watchable for a vast number of people.
new year
I have now enrolled on the BA Digital Media Design top-up course. I will be using this blog to document my research for projects and show work in progress.
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