Wednesday, 20 October 2010

research: viral examples

Charlie bit my finger


This is a viral video at its finest. There is no product to advertise here, this was just a home-video posted online for friends to see, and 240 million people ended up watching it. The video relies on the 'cuteness' of the two children, and the typically cockney accent of the victim.

Coca-Cola Happiness Machine


This viral video is advertising Coca Cola, by using one of their products in a different manner. The happiness machine does what it says and gives everyone in the video a big smile, making this a feel-good viral and an element of 'I wish that would happen to me' to it.

Old lady hits car with purse


This viral video at first seems to be genuine, but the text at the end shows that it is an advert for a car insurance company. The video deceives at first, showing two people skateboarding, whilst being filmed by a friend on a low quality camera (adding to the realism), and then switching attention to the old lady in the road.

Will it blend?


This viral is an advert for the company Blendtec, and a rather genius way of advertising that product. By using everyday items such as glow sticks and iPhones, people are curious as to whether they can blend and are intrigued by the results, thus sharing the videos with friends. Also, during the blend the viewer gets to see the Blendtec blender in action and might be impressed with its blending skills, making the viewer potentially buy the product.

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