idea

I have come up with an idea for the E-On brief. After spending so long trying to promote ALL the future tech E-On offers it was suggested that I focus on just one aspect of it.

The idea is to have someone driving in a shoddy, polluting car down a busy high street, where they run out of petrol in their car, as the needle hits the bottom of the meter money escaped from the driver as they have a glum look on their face. Then they have a thought bubble and the camera zooms in on it.

In this thought they are driving a clean electric car, in a high street which is rid of dirty petroleum cars. The events mirror themselves and the electric car runs out of juices, as it does this the car pulls up outside the drivers house and they recharge the car using a charge station.

Sounds of loud car horns breaks up the thought as the driver looks in their mirror to see an angry van man stuck behind them stationary in the road, the car then drives off.