For this project we have been tasked with creating some work for a client of our choice. We get to choose all the aspects of the project, and focus the work on an aspect of digital media of which we want to further ourselves in.
My idea is to re-brand a current website. The site I have chosen is ShopTo, an e-commerce site which sells video games and peripherals. The site is popular amongst gamers in the UK as it offers cheap products with free 1st class delivery, however, the site looks a bit amateur, with lots of flashing gifs running down the sides of the page with no real organization. The main page, especially, is very long and has too much content for a homepage, the user has to scroll all the way to the bottom of the page to find contact information.
The graphics used, although not too bad, also don't look too savvy, something which many websites have presently. The way in which I would redesign this page would be to condense content visible on the screen, and make the entire page more streamlined and look more professional.
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