Saturday, 11 December 2010

idea development: shapes

As part of my 'object reveal' idea, I have to decide on what the shapes covering the shoe are going to be. They have to be something related to Nike.

So far, by researching existing Nike adverts, they tend to have black backgrounds, and then bright colours in the center and white text (if there is any). So I would put a bright gradient behind the shoe to make it stand out.

The shoes mainly face to the left, something that can easily be implemented.

As for the shapes I will be deliberating over how to go about them. At the moment though I think they will probably be the same colour as the shoe, to keep a bit of continuity.

However they don't have to be shapes, the covering object could just be a misty gradient of multiple colours, with slight transparency, so you can see that there is something beneath it, and when someone walks past the mist is blown away, revealing the shoe

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