My idea thus far is to have an object reveal. This means that there will be a screen filled with objects (something related to Nike) and when a person walks past the camera will detect movement and send the objects flying away. This will reveal a fixed image beneath advertising the shoe.
I have created an animatic based on an earlier idea of incorporating magic into the shapes, but after a discussion with Sue and Seb we thought it best not to take that approach, but to go with something more distinguishable to Nike.
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